Back from the first ever Mediter­ranean Cruise Cou­ture Line pre­sen­ta­tion Lau­ren Elaine, greets us to a start of sum­mer with the debut of her Black Label SWIM Col­lec­tion at La Vida Hol­ly­wood. With La Vida’s tran­quil essence of South­ern Spain set­ting the atmos­phere guest with cham­pagne at hand, stir from their social­iz­ing in awe as beau­ti­fully tanned mod­els present the first sneak peek into Lau­ren Elaine’s 70’s inspired cou­ture biki­nis, del­i­cate resort wear and swim cover-​​ups flaunt­ing a gen­er­ous help­ing of skin and unique swimwear. The audience’s eyes were glued to the can­dle lit run­way brush­ing off the light­ning effects by the media pit. Cap­ping the evening off with a meet-​​and-​​greet with the designer her­self. Yet again, Lau­ren Elaine suc­cess­fully cap­ti­vates the audi­ence and fash­ion world alike.

Pho­tog­ra­phy & cov­er­age cour­tesy of Emer­ald Chic’s West Coast Team: Jason Mans­field, Chris­t­ian Lewis, Codee Maves, & Sean Peterson.

LA Rocks Fash­ion Week’s pre­sen­ta­tion of Lau­ren Elaine’s Fall 2010 Black Label col­lec­tion stood on it’s own amongst the glitz and glam of the famed Sun­set Strip. Held at The Key Club known for host­ing some of rocks finest acts, was the per­fect set­ting for Lauren’s “Lit­tle Red Rid­ing Hood” inspired col­lec­tion. The red car­pet was teem­ing with a vari­ety of young Hol­ly­wood “In Crowd”, many of whom donned fash­ion wear pro­vided by Lau­ren Elaine.

Record­ing Artist/​Actress Kayslee Collins kicked off the event backed by an edgy but homo­ge­neous rock/​punk band, the set being high­lighted by a punk rock ren­di­tion of Lady Ga Ga’s “Bad Romance”.The crowd was fully warmed up when Lauren’s pre­sen­ta­tion began with a bril­liant array of gowns and dresses which lead up to the “sur­prise” ending…A stun­ning “Lit­tle Red Rid­ing Hood” gown, the model flanked by Harley the “Wolf” (a Siber­ian Husky) as they glided down the run­way to David Bowie’s “Putting Out the Fire (with Gaso­line). The crowd was thrilled and stood up as the gor­geous Lau­ren Elaine met at the stage’s end with “Lit­tle Red Rid­ing Hood” and the “Wolf”.
Next up was the head­lin­ing music act “Dar­ling Stilet­tos”, who served up a scorch­ing set of 80’s style metal, fueled by wild gyra­tions and a more than gen­er­ous help­ing of sex appeal. Capping off the evening was the dark visu­als of “Stella Rossa” who’s haunt­ing key­board sounds and bizarre the­atrics were rem­i­nis­cent of an H.P. Love­craft story. A really great act.

Check out our video cov­er­age, hot pics, and shots from the red carpet!