Native Son — the World’s First 3D Fashion Film in NYC
By Jessica. Posted in Events at MB Fashion Week in NYC, Mercedez-Benz Fashion Week in NYC | Comments OffNative Son 2010 . Directed by Eric Ray Davidson from Eric Ray Davidson on Vimeo. (2D version)
There comes a time when one thing, no matter what it is, even though we love it, can become mundane. In the midst of the furry, frantic, and excitement of fashion week, there’s always that question of “what’s coming next?” Who’s going to wow the crowd with the latest avantgarde.…those pushing the envelope to discover what’s underneath the surface and create something so fresh and invigorating that it becomes unforgettable and ultimately sets the standard for what is to become. And then there’s that rare occassion, ‚ when I parked along side Chelsea Piers in the midst of cold and snow, to discover the almost industrial setting for what turned out to be the venue of the world’s first debut productions ever seen before.
After entering the front door at Pier 59, walking up two flights of stairs and following signs with arrows pointed every which way, we entered the space which showcased one of fashion’s most historical moments. The venue itself was nothing fancy, but it didn’t have to be. Merely an empty space that, on a regular day, would typically consist of models, photographers, stylists, designers, and creative directors feverishly working their way through a photo shoot of some sort. Although several designers have come and done in this studio, on this night, it was all about Eric Ray Davidson, Director and GQ Photographer, and Kyle Fitzgibbons, Designer, of a new 3D production of fashion-forward design to the nth degree.
Teaming with REAL D, the stereoscopic technology company behind the ever-popular Avatar, the presentation introduced a gritty, industrial conception of the 2010 fall collection for Native Son, a luxury menswear label from LA designed by Kyle Fitzgibbons. Adorned in 3D glasses, the three minute film brought a new life to the idea of how fashion and technology can coincide. As a tech-geek myself, it was refreshing to see the two industries collide in a compromise of art, talent, interaction and sophistication that could virtually set the standard on how audiences can really view fashion.
Fascinating as it was, this was more than a presentation, but better yet, an moment in time that set a historical precendent in the way we view new collections. This is one of those small windows of opportunity that showcases the mind, abilities, and flat out balls it takes to bring a creative idea into fruition and into the 21st century. I have to say that I was left anxious to see what’s in store next!







































































































