NY Fashion meets NFocus Magazine meets Alys Beach

I am NOT a morn­ing per­son, let’s just start right there…But as lethar­gic as I felt the past two morn­ings when my alarm clock, which has never seen that early, buzzed me awake at 4am, I fun­neled large amounts of cof­fee and quickly began to antic­i­pate the excite­ment of the day ahead.

Yes­ter­day, as I made my way inside the two-​​bedroom cot­tage in Alys Beach, I joined the lovely group of ladies who have come together for a photo shoot that means more than just show­ing off cute clothes and beau­ti­ful women, it’s a state­ment. It’s a col­lab­o­ra­tion of pow­er­ful, intel­li­gent and styl­ish women who have trav­eled and worked across the coun­try, yet have found their home in the retreats of Scenic 30-​​A. With the city lifestyle still in their blood, it comes as no sur­prise that they want those else­where to see just what it is that makes this area so attrac­tive and stylish.

The idea to show­case the area’s styl­ish beach riv­iera orig­i­nated with Sheila Goode, a well-​​known and amaz­ing pho­tog­ra­pher, who part­nered with Nfo­cus Mag­a­zine, the pre­mier social lifestyle mag­a­zine out of Nashville, to cover a story about New York fash­ion at the beach. For some rea­son, it seems that “emer­ald coast” style res­onates a under­whelm­ing impres­sion in the minds of those who don’t live here. In fact, the very ladies who Sheila brought together includ­ing myself, Alli­son Craft (Alli­son Craft Designs), Hay­ley Green (Hay­ley Green Pho­tog­ra­phy), Julie Van Otten (Make-​​up Artist), Stephanie Nichols (DejaVu & Judith March Cloth­ing), & Paige Schnell (Trac­ery Inte­ri­ors) have all at some point or another worked in or with the fash­ion indus­try in some of the biggest fash­ion epi­cen­ters in the coun­try. We all want to show­case not only our arts and tal­ents, but more impor­tantly to make a state­ment about all the fash­ions and fash­ion­istas which make this area so incred­i­bly chic and memorable.

Sheila approached me to help style about eight dif­fer­ent ladies, NYC style, in cloth­ing donated by designer, Stephanie Nichols, who pro­duces a line of woman’s clothes called Judith March and Deja Vu. Alli­son Craft’s beau­ti­ful hand­made pearls were laid out all over the comfy white bed ready to be paired with the tons of fab­u­lous shoes, acces­sories, hand­bags and hats that filled the rooms with color, inspi­ra­tion and flair. We all fever­ishly pulled, plucked, paired, and per­fected out­fits, hair, makeup and acces­sories to make sure we had the per­fect looks. The finale to all of yesterday’s hard work, sweat (because it was 100 degrees out­side), and patience, was the last shoot of the day.…the Sex in the City shoot. Some­thing about see­ing every­thing put together and brought to life out­side at the mag­nif­i­cent Cal­iza Pool, made me com­pletely under­stand what we were work­ing towards and why we really do want to show off our local style, tal­ents, and designs. Every­thing has cul­mi­nated into a fab­u­lous, fun and mem­o­rable shoot.

Here are some of the shots I took dur­ing the last two days. These are only a few that I was able to squeeze in, but we lit­er­ally have hun­dreds of awe­some pics, so there’s more to come!!  S’amuser!

Tags: Alllison Craft Designs, Alys Beach, Caliza Pool, Carrie Bradshaw, Deja Vu, Green Fotos, Judith March, New York fashion, Nfocus Magazine, Santa Rosa Beach, Sex in the City, Sheila Goode, Stephanie Nichols, Tracery Interiors
Posted in CHIC on the Street, Emerald Coast Events, Word on the Street